eCUP™ DRTV SALES PROJECTIONS |
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Media | Media | eCUP | eCUP | Upsell | Upsell | Total | Total | Pre Tax | |
Month | Efficiency | Buy | Units | Revenue | Units | Revenue | Revenue | Expense | Net |
Prod. Dev. | -- | -- | -- | -- | -- | -- | -- | 45,000 | -- |
TV Prod. | -- | -- | -- | -- | -- | -- | -- | 150,000 | -- |
TV Test | 2.0 | 30,000 | 858 | 60,000 | 258 | 6,155 | 66,155 | 49,630 | 16,525 |
January | 2.5 | 750,000 | 26,824 | 1,875,000 | 8,047 | 192,328 | 2,067,328 | 1,363,431 | 703,898 |
February | 2.5 | 750,000 | 26,824 | 1,875,000 | 8,047 | 192,328 | 2,067,328 | 1,363,431 | 703,898 |
March | 2.5 | 750,000 | 26,824 | 1,875,000 | 8,047 | 192,328 | 2,067,328 | 1,363,431 | 703,898 |
April | 2.5 | 650,000 | 23,247 | 1,625,000 | 6,974 | 166,685 | 1,791,685 | 1,181,640 | 610,045 |
May | 2.0 | 350,000 | 10,014 | 700,000 | 3,004 | 71,803 | 771,803 | 579,014 | 192,788 |
June | 2.0 | 350,000 | 10,014 | 700,000 | 3,004 | 71,803 | 771,803 | 579,014 | 192,788 |
July | 2.0 | 250,000 | 7,153 | 500,000 | 2,146 | 51,288 | 551,288 | 413,582 | 137,706 |
August | 2.0 | 250,000 | 7,153 | 500,000 | 2,146 | 51,288 | 551,288 | 413,582 | 137,706 |
September | 2.0 | 250,000 | 7,153 | 500,000 | 2,146 | 51,288 | 551,288 | 413,582 | 137,706 |
October | 2.0 | 500,000 | 14,306 | 1,000,000 | 4,292 | 102,575 | 1,102,575 | 827,163 | 275,412 |
November | 2.5 | 650,000 | 23,247 | 1,625,000 | 6,974 | 166,685 | 1,791,685 | 1,181,640 | 610,045 |
December | 2.5 | 650,000 | 23,247 | 1,625,000 | 6,974 | 166,685 | 1,791,685 | 1,181,640 | 610,045 |
TOTALS | $6,180,000 | 206,867 | $14,460,000 | 62,060 | $1,483,236 | $15,943,236 | $11,105,778 | $5,032,458 | |
TV SALES | TV EXPENSE | UPSELL SALES | UPSELL EXPENSE | UPSELL RATIO | |||||
Retail * | 59.95 | Manuf. | 12.00 | Retail per unit | 19.95 | Manuf. | 4.00 | ||
Shipping | 9.95 | Fulfillment | 1.50 | Shipping | 3.95 | Fulfillment | 1.50 | Percent of | |
Telephone | 2.50 | Telephone | 1.00 | Total Sales | |||||
Shipping | 3.00 | Shipping | 2.00 | ||||||
* 3 pymts of 19.95 ea. | CC @ 2% | 1.20 | CC @ 2% | 0.40 | |||||
Per Unit | $69.90 | Per Unit | $20.20 | Per Unit | $23.90 | Per Unit | $8.90 | 30% | |
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