Marketing Via Direct
No one has yet marketed an EMS unit on TV specifically for breast
enhancement -- the eCUP will be the first!
funding All Out Fitness will produce and test market a 30 minute infomercial for the
eCup. Based on a
favorable test, our show will air nationwide within 6 weeks thereafter.
The idea, in general, is to launch the
eCUP quickly via DRTV and capture both dollars and Mind Share before competition can get a foothold.
Timing Is Everything
Two recent events have paved the way for the eCUP to enter an unusually
1. - AbTronic
In the last year, Electronic Muscle Stimulation (EMS) units have resurfaced via DRTV in a variety of firming, toning and "abs"
products. Led by the very successful AbTronic belt -- and a growing
field of competitors -- EMS products are becoming ever more visible in
the established market for Abdominal exercisers.
now, the "Ab" Companies are spending $millions on TV to teach
our future customers the basic concepts of EMS therapy. This
will give eCUP sales an immediate boost by letting us sell to an
informed, predisposed audience.
2. - Bloussant
there are literally hundreds of breast enhancement creams and pills
available without prescription, few have made such a dramatic splash via
DRTV as Bloussant. With their first-rate infomercial, and a huge $ media
schedule, Bloussant has re-energized the national market for breast
enhancement with the promise of a little pill that does all the work.
despite its excellent production values and professional actors, Bloussant
will not convince every woman that it is the answer. But by focusing DRTV
attention on the subject of non-surgical breast enhancement, Bloussant is
certainly helping to create eCUP customers every time it airs!
Many people have trouble believing that a little pill can do all that -- but to enhance the breast by building up the
underlying muscle? Now that makes sense!
DRTV campaign will benefit from seemingly unrelated market factors that
effectively converge to give us an extra push:
a. the technology of EMS is well established and documented
b. $ millions are being spent to create EMS awareness
c. $ millions are being spent to promote non-surgical breast
d. eCUP is the first DRTV product to use EMS for breast enhancement
eCUP is a unique product using a proven concept to sell to
an established market.