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Opportunity
All Out Fitness is seeking a financial
partner to help launch the eCUP product. With only modest
success, this venture will return 100% of startup capital within a
few months -- and it has the potential to turn a $250K investment into
$15,000,000 in sales -- or more!
The business structure we
propose is a Limited Liability
Corporation (LLC), however this decision is subject to mutual agreement
by the prospective members.
Initial Financing
Product
development for the eCUP has already been
done and we are essentially ready to go. Finalization mostly involves
package design, legal work, creative services for the infomercial and
the assembly of a project team to follow through with media scheduling.
STARTUP
COSTS |
Finalization |
45,000 |
Inventory (1000
eCUP) |
12,000 |
Inventory (300
upsell) |
1,200 |
TV
Prod. |
150,000 |
Test Media |
30,000 |
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TOTAL |
$
238,200 |
The Proposal
In return for providing
operating capital (not media funds) for
eCUP marketing, All
Out Fitness (AOF) would agree to give its Financial Partner(s) the following:
A. 49% ownership of the eCUP LLC or whatever business
entity is established for the purposes of this venture. AOF will retain
51%.
B. 50% of AOF's net profit*
from all eCUP sales including upsells and product sold through non-TV
channels.
D. Equal
Dilution as needed for venture financing; the initial
investor(s) and AOF will retain their relative percentages of ownership
and share of profits in the event that equity is sold to outside parties.
E. Media
Funding opportunity to provide the funds for media purchase and earn
corresponding profits; this is separate from any share of earnings due
to eCUP product sales.
If you would like to discuss the possiblity of joining us in this
exciting and timely DRTV venture, please make contact via the email link below.
Thank you.
Rainer Freytag & Mike Levinson
Co-Founders, All Out Fitness
http://www.alloutfitness.com
* AOF's net profit: pre-tax earnings after all direct costs are paid.
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